USA Toys and Games Market 2026-2031

Market Overview

USA Toys and Games Market Highlights

- An additional USD 16.0 billion in value is expected to be added to the USA toys and games market between 2026 and 2031.
- In terms of segment performance, video games and consoles accounted for a revenue share of XX% in 2025, amounting to US$ XX million.
- The e-commerce channel accounted for XX% of total sales in 2025, registering a CAGR of XX% during the forecast period.
- From 2026 to 2031, the market is expected to post a CAGR of 4%.

The report provides a comprehensive analysis of the USA toys and games market, offering detailed data on historical market size and growth rates over the past six years, alongside forecasts extending to 2031. It presents an in-depth examination of market categories and subcategories, with a particular focus on key trends shaping the industry across product type and distribution channel.

What This Report Covers

The report delivers detailed market sizing from 2021 to 2031, with metrics reported in (USD). It includes historical data, forecasts through 2031, and corresponding CAGR metrics. The dataset covers segmentation by product type and distribution channel. Through comparative growth analysis, the report identifies outperforming segments and provides a quantitative foundation for prioritizing strategic initiatives.

Also included in the report is an analysis of the market¡¯s underlying trends and drivers. Informed by executive-level interviews and verified macro-level data, this section explores the fundamental shifts influencing demand and competition. It outlines how changes in innovation cycles, and consumer expectations have affected recent developments, while pointing to segments with the greatest forward momentum and associated risks.

The report also delivers a comprehensive evaluation of market share changes and core brand performance among leading players from 2021 to the most recent period. It reveals competitive dynamics and trends in market concentration, providing granular market share comparisons and trend analyses. This equips users to better understand competitive advantages and challenges, thereby informing differentiated market strategies and investment decisions with robust empirical evidence.

Market Segmentation

The USA toys and games market is classified into the following segments:

Product type: traditional toys and games (licensed, non-licensed), video games and consoles

Distribution channel: department stores, e-commerce, electronics stores, hypermarkets, toy/games stores, others

Macroeconomic and Demographic Indicators

In addition to core market data, the report incorporates key socio-economic indicators that provide essential context for interpreting market dynamics. These include population trends, the Consumer Price Index (CPI), Gross Domestic Product (GDP), per capita consumption (expressed in USD), and consumer spending as a percentage of GDP. Together, these metrics offer a macroeconomic backdrop that enhances the strategic relevance of the market size figures, helping stakeholders better assess demand potential and long-term growth opportunities.

Competitive Landscape: Market Share Analysis

Alongside sizing and segmentation data, the report includes market share breakdowns for primary players in the toys and games market in USA, highlighting dominant firms and brand-level movements. Companies profiled include: Bandai Namco Holdings, Inc., Build-A-Bear Workshop, Inc., Electronic Arts, Inc., Epic Games, Inc., Funko LLC, Hallmark Cards, Inc., Hasbro, Inc., JAKKS Pacific, Inc., Jazwares LLC, LEGO Group, Mattel, Inc., Meta Platforms, Inc., MGA Entertainment, Inc., Microsoft Corp., Moose Toys Pty Ltd, Netmarble Corp., Nintendo Co., Ltd., Playrix Entertainment LLC, Playtika Holding Corp., Roblox Corporation, Scopely, Inc., Sony Corporation, Spin Master Ltd., Take-Two Interactive Software, Inc., Tencent Holdings Ltd., The Pokemon Company, Tomy Company, Ltd., Ubisoft Entertainment SA, Valve Corporation, VTech Holdings Limited, etc.

The report includes detailed market share analysis for major competitors across the total toys and games market, alongside segment-level insights covering toys and games, traditional toys and games and video games and consoles.

Market share analysis covered in the report:
USA toys and games market share
USA traditional toys and games market share
USA video games and consoles market share

Why Choose This Report?

Designed as a concise yet in-depth data snapshot, this publication is tailored for professionals seeking accurate, timely, and actionable quantitative insights. Whether you're a market entrant, investor, or established player, the report is built to support robust business decisions with confidence.

Request a redacted sample to preview the data structure and presentation quality before purchase.

Deliverables Include

Professionally structured PDF report
Full EXCEL databook with year-by-year figures and multi-dimensional segmentation from 2021 to 2031

Table of Contents

TABLE OF CONTENTS
Market Segmentation
Market Overview
USA Toys and Games Market - Product Type Analysis
USA Toys and Games Market - Distribution Channel Analysis
Company/Brand Shares Analysis
Macroeconomic Data and Forecast
Research Methodology
Disclaimer

FIGURES AND TABLES
Table USA Toys and Games Market 2021-2031
Chart USA Toys and Games Market, Net Growth, 2021-2031
Chart USA Toys and Games Market, Growth Rates, 2021-2031
Table USA Toys and Games Market by Product Type, 2021-2031
Chart USA Toys and Games Market by Product Type, CAGR Historic and Forecast, 2021-2031
Chart USA Toys and Games Market by Product Type, 2021-2031
Table USA Toys and Games Market by Distribution Channel, 2021-2031
Chart USA Toys and Games Market by Distribution Channel, CAGR Historic and Forecast, 2021-2031
Chart USA Toys and Games Market by Distribution Channel, 2021-2031
Table USA Toys and Games Market Share (%), by Companies, 2021-2025
Chart USA Toys and Games Market, by Companies, 2025
Table USA Toys and Games Market Share (%), by Brands, 2021-2025
Chart USA Toys and Games Market, by Brands, 2025
Table USA - Population (Millions) and Forecast
Table USA - Consumer Price Index (CPI) and Forecast
Table USA - Gross Domestic Product and Forecast
Table USA Toys and Games Market: Spend as a Proportion of GDP (%)
Table USA Toys and Games Market: Consumption per Capita (Population)

Companies Mentioned

The companies profiled in this USA Toys and Games market report include:
Bandai Namco Holdings, Inc.
Build-A-Bear Workshop, Inc.
Electronic Arts, Inc.
Epic Games, Inc.
Funko LLC
Hallmark Cards, Inc.
Hasbro, Inc.
JAKKS Pacific, Inc.
Jazwares LLC
LEGO Group
Mattel, Inc.
Meta Platforms, Inc.
MGA Entertainment, Inc.
Microsoft Corp.
Moose Toys Pty Ltd
Netmarble Corp.
Nintendo Co., Ltd.
Playrix Entertainment LLC
Playtika Holding Corp.
Roblox Corporation
Scopely, Inc.
Sony Corporation
Spin Master Ltd.
Take-Two Interactive Software, Inc.
Tencent Holdings Ltd.
The Pokemon Company
Tomy Company, Ltd.
Ubisoft Entertainment SA
Valve Corporation
VTech Holdings Limited