Market Outlook
The UK heat pumps market is forecast to reach USD 2,441.9 million by 2031. Growing awareness of energy-efficient heating is widening the potential customer base, but adoption depends on more than equipment availability. Households must assess the full cost of a heating upgrade, understand how a system will work in their property and secure a suitable installation service.
Installation capacity is therefore a commercial constraint as well as a source of differentiation. Finding qualified professionals can add delay and complexity to the purchase, particularly for customers unfamiliar with heat pump technology. Manufacturers and service providers that coordinate advice, equipment selection and installation can make the process easier to navigate and improve the conversion of enquiries into completed projects.
Direct-to-consumer offerings are developing alongside established installer and merchant networks. Consultation-led sales give suppliers a way to manage more of the customer journey, while professional distribution remains valuable for technical advice and local delivery. Competition increasingly encompasses service quality, responsiveness and the clarity of the complete project quotation, as well as the equipment itself.
Connected controls add another dimension to the proposition. Personalised schedules, remote management and multi-zone control can help households align heating with daily routines and comfort requirements. Integration with broader home energy systems is making these capabilities more relevant, although ease of use and confidence in operating costs remain important to customers evaluating a major heating investment.
Report Coverage
This report examines the UK heat pumps market through 2031, combining market size and forecast analysis with product structure, smart technology adoption, distribution channels and company and brand market shares. It explores how installation capacity, project affordability, service models and connected controls influence adoption and competition.
The report covers:
- Market size, annual growth and forecast analysis across the 2021–2031 research period.
- Product-type shares by sales value and sales volume for 2021–2031.
- Smart and non-smart heat pump shares by sales volume for 2021–2031.
- Distribution-channel segmentation across direct selling, specialist retail and other store formats.
- Company and brand market share analysis for 2021–2025.
Market Segmentation
Product type — shares by sales value and sales volume, 2021–2031
- Air-to-water heat pumps
- Ground-source heat pumps
- Other heat pumps
Technology — shares by sales volume, 2021–2031
Distribution channel
- Direct selling
- Electronics and appliance stores
- Home product stores
- Hypermarkets
- Warehouse clubs
- Others
Competitive Landscape
Daikin, Mitsubishi Electric and Vaillant are prominent participants in the UK heat pumps market. Established installer partnerships and recognition within professional distribution support their competitive positions. Other international heating and appliance groups broaden the range of products and service propositions available to customers.
The report examines company and brand market shares alongside the role of installer networks, connected functionality and direct customer services. As the market expands, the ability to provide a dependable route from initial consultation to installation is becoming an important part of supplier differentiation.
Table of Contents
Part 1. Key Findings
Part 2. Market Development Trends
United Kingdom heat pumps market size and forecast, 2021–2031
Annual market growth and forecast-period analysis
Part 3. Product Type
Sales value shares by product type, 2021–2031
Sales volume shares by product type, 2021–2031
Part 4. Technology
Smart and non-smart sales volume shares, 2021–2031
Part 5. Distribution Channels
Channel structure and market access
Part 6. Company and Brand Market Shares
Company market shares, 2021–2025
Brand market shares, 2021–2025
Company and brand share charts, 2025
Part 7. Methodology
Part 8. Disclaimer
Companies Covered
- Carrier Global Corporation
- Daikin Industries, Ltd.
- LG Corporation
- Mitsubishi Electric Corporation
- NIBE Industrier AB
- Robert Bosch GmbH
- The Samsung Group
- The Vaillant Group
Delivery: The report will be delivered by email after your order is confirmed.
