North America Toys and Games Market 2026-2031

Market Overview

North America Toys and Games Market Highlights

- Between 2026 and 2031, the North America toys and games market is projected to post incremental gains of USD 17.9 billion.
- In terms of segment performance, video games and consoles accounted for a revenue share of XX% in 2025, amounting to US$ XX million.
- The e-commerce channel accounted for XX% of total sales in 2025, registering a CAGR of XX% during the forecast period.
- The market is projected to achieve a compound annual growth rate (CAGR) of 4.16% from 2026 to 2031.

Delivering a data-driven perspective on the North America toys and games market, the report details historical performance over the past six years and projects future trends through 2031. It delves into market segmentation, analyzing developments across product type, distribution channel and country.

What This Report Covers

This report presents a comprehensive dataset detailing the North America toys and games market size from 2021 to 2031, with metrics reported in (USD). It includes historical data and forward-looking projections through 2031, with CAGR analysis provided for both timeframes. The market is segmented by product type, distribution channel and country, enabling granular assessment of growth performance. The comparative view of historical versus forecasted growth supports identification of high-potential submarkets and informs evidence-based strategic planning.

Beyond quantitative indicators, the report provides qualitative insights into emerging market dynamics. Drawing on expert interviews and macroeconomic context, it analyzes the underlying causes of market expansion and contraction. Evolving consumer preferences, and environmental regulations are examined as structural forces shaping the competitive landscape. The report also highlights fast-growing sub-segments and untapped innovation-driven opportunities across the value chain.

Furthermore, the report delivers a rigorous competitive assessment, tracking market share movements and brand performance among industry participants from 2021 onward. It highlights evolving competitive dynamics, consolidation trends, and granular share shifts, empowering stakeholders to benchmark performance and refine differentiation strategies. These evidence-based insights support targeted investment prioritization and long-term strategic planning.

Market Segmentation

The North America toys and games market is categorized into the following segments:

Product type: traditional toys and games (licensed, non-licensed), video games and consoles

Distribution channel: department stores, e-commerce, electronics stores, hypermarkets, toy/games stores, others

Country: USA, Canada

Macroeconomic and Demographic Indicators

In addition to core market data, the report incorporates key socio-economic indicators that provide essential context for interpreting market dynamics. These include population trends, the Consumer Price Index (CPI), Gross Domestic Product (GDP), per capita consumption (expressed in USD), and consumer spending as a percentage of GDP. Together, these metrics offer a macroeconomic backdrop that enhances the strategic relevance of the market size figures, helping stakeholders better assess demand potential and long-term growth opportunities.

Competitive Landscape: Market Share Analysis

Market share insights presented in this report illustrate the evolving competitive landscape of the toys and games sector in North America, with data on top-performing brands and consolidation trends. Key market participants include: Bandai Namco Holdings, Inc., Build-A-Bear Workshop, Inc., Electronic Arts, Inc., Epic Games, Inc., Funko LLC, Hallmark Cards, Inc., Hasbro, Inc., JAKKS Pacific, Inc., Jazwares LLC, LEGO Group, Mattel, Inc., Meta Platforms, Inc., MGA Entertainment, Inc., Microsoft Corp., Moose Toys Pty Ltd, Netmarble Corp., Nintendo Co., Ltd., Playrix Entertainment LLC, Playtika Holding Corp., Roblox Corporation, Scopely, Inc., Sony Corporation, Spin Master Ltd., Take-Two Interactive Software, Inc., Tencent Holdings Ltd., The Pokemon Company, Tomy Company, Ltd., Ubisoft Entertainment SA, Valve Corporation, VTech Holdings Limited, etc.

This report provides market share data for leading players in the overall toys and games market, as well as in key segments including toys and games, traditional toys and games and video games and consoles.

Market share analysis covered in the report:
North America toys and games market share
North America traditional toys and games market share
North America video games and consoles market share

Why Choose This Report?

Designed as a data-rich strategic snapshot, the report delivers timely and reliable intelligence to support decisions across market entry, investment evaluation, supply chain planning, and competitive benchmarking. Whether you're an investor, manufacturer, distributor, or consultant, this report delivers actionable value.

Request a redacted sample to preview the data structure and presentation quality before purchase.

Deliverables Include

Professionally structured PDF report
Full EXCEL databook with year-by-year figures and multi-dimensional segmentation from 2021 to 2031

Table of Contents

TABLE OF CONTENTS
Market Segmentation
Market Overview
North America Toys and Games Market - Product Type Analysis
North America Toys and Games Market - Distribution Channel Analysis
North America Toys and Games Market - Country Analysis
Company/Brand Shares Analysis
Macroeconomic Data and Forecast
Research Methodology
Disclaimer

FIGURES AND TABLES
Table North America Toys and Games Market 2021-2031
Chart North America Toys and Games Market, Net Growth, 2021-2031
Chart North America Toys and Games Market, Growth Rates, 2021-2031
Table North America Toys and Games Market by Product Type, 2021-2031
Chart North America Toys and Games Market by Product Type, CAGR Historic and Forecast, 2021-2031
Chart North America Toys and Games Market by Product Type, 2021-2031
Table North America Toys and Games Market by Distribution Channel, 2021-2031
Chart North America Toys and Games Market by Distribution Channel, CAGR Historic and Forecast, 2021-2031
Chart North America Toys and Games Market by Distribution Channel, 2021-2031
Table North America Toys and Games Market by Country, 2021-2031
Chart North America Toys and Games Market by Country, CAGR Historic and Forecast, 2021-2031
Chart North America Toys and Games Market by Country, 2021-2031
Table North America Toys and Games Market Share (%), by Companies, 2021-2025
Chart North America Toys and Games Market, by Companies, 2025
Table North America Toys and Games Market Share (%), by Brands, 2021-2025
Chart North America Toys and Games Market, by Brands, 2025
Table North America - Population (Millions) and Forecast
Table North America - Consumer Price Index (CPI) and Forecast
Table North America - Gross Domestic Product and Forecast
Table North America Toys and Games Market: Spend as a Proportion of GDP (%)
Table North America Toys and Games Market: Consumption per Capita (Population)

Companies Mentioned

Key industry players examined in this North America Toys and Games market analysis comprise:
Bandai Namco Holdings, Inc.
Build-A-Bear Workshop, Inc.
Electronic Arts, Inc.
Epic Games, Inc.
Funko LLC
Hallmark Cards, Inc.
Hasbro, Inc.
JAKKS Pacific, Inc.
Jazwares LLC
LEGO Group
Mattel, Inc.
Meta Platforms, Inc.
MGA Entertainment, Inc.
Microsoft Corp.
Moose Toys Pty Ltd
Netmarble Corp.
Nintendo Co., Ltd.
Playrix Entertainment LLC
Playtika Holding Corp.
Roblox Corporation
Scopely, Inc.
Sony Corporation
Spin Master Ltd.
Take-Two Interactive Software, Inc.
Tencent Holdings Ltd.
The Pokemon Company
Tomy Company, Ltd.
Ubisoft Entertainment SA
Valve Corporation
VTech Holdings Limited