The Guam beer market is projected to reach USD 60.02 million by 2031, compared with USD 45.90 million in 2025. Off-trade sales value is forecast to grow faster than on-trade, while overall sales volume increases more slowly than sales value.
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Total beer sales volume is projected to reach 5.81 million liters in 2031. Sales value is forecast to grow faster than volume over 2026–2031. Off-trade sales value is projected to increase more rapidly than on-trade sales value.
Off-trade volume is projected to increase, while on-trade volume declines slightly. The forecast therefore points to a gradual shift toward off-trade in volume terms.
This Databook covers Guam’s beer market from 2021 to 2031, combining historical data for 2021–2025 with forecasts for 2026–2031. Sales values are presented in USD, and sales volumes are presented in liters.
The PDF presents market totals, category and channel tables for 2021–2026 and 2031, forecast CAGRs, historical and forecast growth comparisons, and 2025 versus 2031 category charts. The accompanying Excel workbook provides annual data across 2021–2031, organized into Product Type, Lager by Pricing, Lager by Origin and Distribution Channel worksheets. The PDF and Excel workbook are delivered together in one ZIP file.
Standard lager is further analyzed by price tier—premium and mid-priced—and by origin—domestic and imported. Available category data are presented separately for sales value and sales volume.
Data Notes and Disclaimer