The Bhutan beer market is projected to reach USD 92.28 million by 2031, compared with USD 49.96 million in 2025. Sales value is forecast to remain broadly balanced between on-trade and off-trade, while off-trade premium lager grows faster than other price tiers.
Pickup currently not available
Total beer sales volume is projected to reach 15.27 million liters in 2031. On-trade is forecast to account for 50.6% of sales value by then, while off-trade represents 71.5% of sales volume.
Within standard lager, off-trade premium lager is projected to grow faster than mid-priced and economy lager in both sales value and volume over 2026–2031. Sales value and volume are forecast to increase in both distribution channels.
This Databook covers Bhutan’s beer market from 2021 to 2031, combining historical data for 2021–2025 with forecasts for 2026–2031. Sales values are presented in USD, and sales volumes are presented in liters.
The PDF presents market totals, category and channel tables for 2021–2026 and 2031, forecast CAGRs, historical and forecast growth comparisons, and 2025 versus 2031 category charts. The accompanying Excel workbook provides annual data across 2021–2031, organized into Product Type, Lager by Pricing, Lager by Origin and Distribution Channel worksheets.
Standard lager is further analyzed by price tier—premium, mid-priced and economy—and by origin—domestic and imported. Available category data are presented separately for sales value and sales volume.
Data Notes and Disclaimer