Oman Beauty and Personal Care Products Market 2025

Oman’s beauty and personal care market is set for sustained expansion, with total value projected to rise from USD 594.5 million in 2025 to USD 768.6 million by 2030, representing a CAGR of approximately 5.27%. This steady growth reflects the broader strength of the Omani economy, where ongoing diversification efforts, infrastructure investment, and private sector development have bolstered consumer confidence and household spending. The expansion of retail networks, including modern trade formats and digital platforms, has further widened product accessibility, reinforcing the sector’s resilience amid regional competition.

Rising disposable income remains a key underpinning of market performance. Although Omani purchasing power trails that of neighboring Gulf Cooperation Council countries, income growth and stable employment in urban centers continue to lift personal care spending. As middle-class consumers allocate more of their budgets to self-care and grooming, demand is shifting toward higher-value segments. This dynamic is particularly visible among younger demographics, whose exposure to global beauty trends and digital marketing has reshaped expectations for product efficacy and brand experience.

The market’s evolution is increasingly shaped by health-oriented consumer behavior. A growing awareness of preventive wellness—emphasizing skin health, hydration, and protection—has accelerated the premiumization of skincare. Consumers are gravitating toward formulations that combine beauty benefits with functional attributes such as UV defense, anti-pollution, and anti-aging properties. This fusion of skincare and cosmetics has redefined category boundaries, favoring brands that position themselves as science-driven and transparent about ingredients.

Performance-based innovation has become a defining theme. Omani consumers are demonstrating a preference for hybrid products that deliver tangible, multi-dimensional results—combining hydration with tone correction, or makeup with sun protection. This demand for efficiency and effectiveness reflects a broader shift toward purposeful consumption, as buyers seek value beyond aesthetics. With improving retail infrastructure, rising consumer sophistication, and continued economic stability, Oman’s beauty and personal care industry is well positioned to maintain its upward trajectory through the end of the decade.

The report provides a comprehensive analysis of the Oman beauty and personal care products market, offering detailed data on historical market size and growth rates over the past six years, alongside forecasts extending to 2030. It presents an in-depth examination of market categories and subcategories, with a particular focus on key trends shaping the industry across product type, price range, consumer group and distribution channel.

Market Segmentation

The following outlines the segmentation of the Oman beauty and personal care products market:
Product type: bath products, color cosmetics, deodorants, depilatory products, perfumes and fragrances, hair care products, men’s grooming products, oral care, skin care products, sun care products
Price range: premium products, mass products
Consumer group: baby/child, adult
Distribution channel: beauty and personal care stores, direct selling, e-commerce, general merchandise stores, hypermarkets, pharmacies, small grocery stores, supermarkets, others

The Oman beauty and personal care products market is categorized by product type, price range, consumer group and distribution channel. The market is classified by product type into bath products, color cosmetics, deodorants, depilatory products, perfumes and fragrances, hair care products, men’s grooming products, oral care, skin care products, and sun care products. Price range segmentation includes premium products, and mass products. Consumer group segments are categorized into baby/child, and adult. Distribution channel segmentation comprises beauty and personal care stores, direct selling, e-commerce, general merchandise stores, hypermarkets, pharmacies, small grocery stores, supermarkets, and others.

Competitive Landscape

Prominent players in the beauty and personal care products market include Abdul Samad Al Qurashi Company, Arabian Oud Company, Beiersdorf AG, Chanel S.A., Church & Dwight Co. Inc., Clarins SA, Colgate-Palmolive Company, cosnova GmbH, Coty Inc., Dabur India Limited, Gruppo Sodalis Srl, Haleon plc, Henkel AG & Co. KGaA, Inter Parfums Inc., Kenvue Inc., Kiko S.P.A., L’Oreal S.A., LVMH Moet Hennessy Louis Vuitton SA (LVMH), Marico Limited, NAOS SAS, Oman Perfumes LLC, PUIG SL, PZ Cussons Plc, Reckitt Benckiser Group plc (RB), Revlon Inc., Super-Max group, The Estee Lauder Companies Inc., The Himalaya Drug Company, The National Detergent Company S.A.O.G., The Procter & Gamble Company (P&G), TRISA AG, Unilever PLC and Wipro Limited.

This report delivers an in-depth examination of leading companies in the beauty and personal care products sector, analyzing their performance from 2020 to 2024. The results indicate changes in market share, emphasizing both established leaders and new entrants.

Why Buy This Report?

Obtain precise statistical data and forecasts for the Oman beauty and personal care products market.
Gain in-depth analysis and forecasts for the key segments of the Oman beauty and personal care products market: product type, price range, consumer group and distribution channel.
Develop region-specific strategies and set strategic priorities based on localized data analysis.
Gain deep insights into the dynamics of the Oman beauty and personal care products market.
Identify high-potential investment opportunities by targeting growth sectors and emerging trends.
Anticipate the future trajectory of the Oman beauty and personal care products market with informed projections.
Assess the competitive landscape to determine the ideal timing for capitalizing on market opportunities.
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Table of Contents

TABLE OF CONTENTS
Key Findings
Market Segmentation
Market Overview
Oman Beauty and Personal Care Products Market – Product Type Analysis
Oman Beauty and Personal Care Products Market – Price Range Analysis
Oman Beauty and Personal Care Products Market – Consumer Group Analysis
Oman Beauty and Personal Care Products Market – Distribution Channel Analysis
Company Shares Analysis
Abdul Samad Al Qurashi Company
Arabian Oud Company
Beiersdorf AG
Chanel S.A.
Church & Dwight Co., Inc.
Clarins SA
Colgate-Palmolive Company
cosnova GmbH
Coty Inc.
…
Macroeconomic Data and Forecast
Research Methodology
Disclaimer

FIGURES AND TABLES
Table Oman Beauty and Personal Care Products Market 2020-2030
Chart Oman Beauty and Personal Care Products Market, Net Growth, 2020-2030
Chart Oman Beauty and Personal Care Products Market, Growth Rates, 2020-2030
Table Oman Beauty and Personal Care Products Market by Product Type, 2020-2030
Chart Oman Beauty and Personal Care Products Market by Product Type, CAGR Historic and Forecast, 2020-2030
Chart Oman Beauty and Personal Care Products Market by Product Type, 2020-2030
Table Oman Beauty and Personal Care Products Market by Price Range, 2020-2030
Chart Oman Beauty and Personal Care Products Market by Price Range, CAGR Historic and Forecast, 2020-2030
Chart Oman Beauty and Personal Care Products Market by Price Range, 2020-2030
Table Oman Beauty and Personal Care Products Market by Consumer Group, 2020-2030
Chart Oman Beauty and Personal Care Products Market by Consumer Group, CAGR Historic and Forecast, 2020-2030
Chart Oman Beauty and Personal Care Products Market by Consumer Group, 2020-2030
Table Oman Beauty and Personal Care Products Market by Distribution Channel, 2020-2030
Chart Oman Beauty and Personal Care Products Market by Distribution Channel, CAGR Historic and Forecast, 2020-2030
Chart Oman Beauty and Personal Care Products Market by Distribution Channel, 2020-2030
Table Oman Beauty and Personal Care Products Market Share (%), by Companies, 2020-2024
Chart Oman Beauty and Personal Care Products Market, by Companies, 2024
Table Oman Beauty and Personal Care Products Market Share (%), by Brands, 2020-2024
Chart Oman Beauty and Personal Care Products Market, by Brands, 2024
Table Oman – Population (Millions) and Forecast
Table Oman – Consumer Price Index (CPI) and Forecast
Table Oman – Gross Domestic Product and Forecast
Table Oman Beauty and Personal Care Products Market: Spend as a Proportion of GDP (%)
Table Oman Beauty and Personal Care Products Market: Consumption per Capita (Population)

Companies Mentioned

Abdul Samad Al Qurashi Company
Arabian Oud Company
Beiersdorf AG
Chanel S.A.
Church & Dwight Co., Inc.
Clarins SA
Colgate-Palmolive Company
cosnova GmbH
Coty Inc.
Dabur India Limited
Gruppo Sodalis Srl
Haleon plc
Henkel AG & Co. KGaA
Inter Parfums, Inc.
Kenvue Inc.
Kiko S.P.A.
L’Oreal S.A.
LVMH Moet Hennessy Louis Vuitton SA (LVMH)
Marico Limited
NAOS SAS
Oman Perfumes LLC
PUIG SL
PZ Cussons Plc
Reckitt Benckiser Group plc (RB)
Revlon, Inc.
Super-Max group
The Estee Lauder Companies Inc.
The Himalaya Drug Company
The National Detergent Company S.A.O.G.
The Procter & Gamble Company (P&G)
TRISA AG
Unilever PLC
Wipro Limited