Taiwan Beauty and Personal Care Products Market 2025

The Taiwan beauty and personal care market is expected to add USD 1.1 billion in incremental value between 2025 and 2030, expanding at a compound annual growth rate of around 3.8%. Growth is increasingly concentrated in the premium segment, where affluent consumers continue to display resilient purchasing power despite a subdued economic backdrop. High-end skincare and hybrid formulations that integrate treatment benefits into categories such as haircare, body care, facial cleansers, and even color cosmetics continue to outperform mass offerings. This shift toward “functional premiumization” underscores a market pivot away from basic beauty toward performance-led routines.

Cost pressures remain a structural headwind. Taiwan’s elevated cost of living, coupled with strict mortgage lending conditions, has limited discretionary household spending. Consumers are increasingly selective in their purchase decisions, consolidating their routines and allocating budgets toward fewer but higher-quality products that deliver visible results. Mass brands face intensified competition, as shoppers scrutinize ingredient efficacy, product claims, and the scientific credibility behind formulations. Price sensitivity is most apparent in mid-tier offerings, which risk being squeezed between low-cost alternatives and high-performance premium brands.

Scientific validation has emerged as a central purchase driver, accelerating the rise of dermocosmetics in Taiwan. Brands grounded in dermatological research and clinical testing are capturing share by addressing complex skin concerns—such as sensitivity, hyperpigmentation, and aging—with formulations that emphasize safety and efficacy. The demand for clean formulations has converged with this shift, steering consumer interest toward products free from alcohol, parabens, and artificial additives. Transparency has become a competitive differentiator, reinforcing trust in brands that communicate both formulation integrity and proven results.

This move toward evidence-based beauty is amplified by the growing influence of expert-led education. Dermatologists, pharmacists, and science-focused beauty creators have gained significant traction across digital platforms, challenging traditional marketing narratives and reshaping consumer expectations. Ingredient literacy has become widespread, with terms like niacinamide, hyaluronic acid, and peptides now part of mainstream beauty vocabulary. As a result, purchase decisions are no longer driven by branding alone but by product function, concentration, and tolerability. This heightened sophistication is reshaping category dynamics and will continue to support value-led growth through 2030, even as overall spending remains measured.

This report delivers a comprehensive analysis and forward-looking perspective on the Taiwan beauty and personal care products market, spanning historical data from 2020 to 2024 and market projections through 2030. By examining market size, growth rates, and segmented insights, the report highlights the dynamic shifts and emerging trends shaping the industry. It provides a granular breakdown across key dimensions, including product type, price range, consumer group, key pack material and distribution channel, offering stakeholders a detailed roadmap for strategic decision-making.

Market Segmentation

The Taiwan beauty and personal care products market is classified into the following segments:
Product type: bath products, color cosmetics, deodorants, depilatory products, perfumes and fragrances, hair care products, men’s grooming products, oral care, skin care products, sun care products
Price range: premium products, mass products
Consumer group: baby/child, adult
Key pack material: flexible packaging, glass, metal, paper & board, rigid plastics
Distribution channel: beauty and personal care stores, convenience stores, direct selling, e-commerce, general merchandise stores, hair salons, hypermarkets, pharmacies, small grocery stores, supermarkets, warehouse clubs, others

The beauty and personal care products market in the Taiwan is segmented by product type, price range, consumer group, key pack material and distribution channel. By product type, the market features bath products, color cosmetics, deodorants, depilatory products, perfumes and fragrances, hair care products, men’s grooming products, oral care, skin care products, and sun care products. Price range segments are divided into premium products, and mass products. Consumer group segments comprise baby/child, and adult. The key pack material segmentation includes flexible packaging, glass, metal, paper & board, and rigid plastics. Distribution channel segmentation comprises beauty and personal care stores, convenience stores, direct selling, e-commerce, general merchandise stores, hair salons, hypermarkets, pharmacies, small grocery stores, supermarkets, warehouse clubs, and others.

Competitive Landscape

Key players in the beauty and personal care products market consist of Alliance Pharma plc, Amorepacific Corporation, Amway Corporation, Beiersdorf AG, Best World International Ltd., Chanel S.A., Clarins SA, Colgate-Palmolive Company, Coty Inc., DHC Corporation, Dr Jou Biotech Co. Ltd., Edgewell Personal Care Brands LLC, FineToday Holdings Co. Ltd., Haleon plc, High Ridge Brands Co., Kao Corporation, Kelti Group, Kenvue Inc., KOSE Corporation, LG Household & Health Care Ltd., L’Occitane International S.A., L’Oreal S.A., LVMH Moet Hennessy Louis Vuitton SA (LVMH), Maywufa Company Ltd., Natura & Co, Nice Group (AGV Products Corporation), Nu Skin Enterprises Inc., Pierre Fabre S.A., Pola Orbis Holdings Inc., Prestige Consumer Healthcare Inc., Revlon Inc., Sebapharma GmbH & CO. KG, Shallop International Co. Ltd., Shiseido Company Limited, Taiyen Biotech Co. Ltd., The Body Shop International Ltd., The Estee Lauder Companies Inc., The Procter & Gamble Company (P&G), Unilever PLC and Yatsen Holding Limited.

This analysis offers a comprehensive overview of the main players in the beauty and personal care products market, evaluating their performance trends from 2020 to 2024. Key findings illustrate shifts in market share, identifying both dominant firms and rising competitors.

Why Buy This Report?

Obtain precise statistical data and forecasts for the Taiwan beauty and personal care products market.
Gain in-depth analysis and forecasts for the key segments of the Taiwan beauty and personal care products market: product type, price range, consumer group, key pack material and distribution channel.
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Gain deep insights into the dynamics of the Taiwan beauty and personal care products market.
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Anticipate the future trajectory of the Taiwan beauty and personal care products market with informed projections.
Assess the competitive landscape to determine the ideal timing for capitalizing on market opportunities.
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Table of Contents

TABLE OF CONTENTS
Key Findings
Market Segmentation
Market Overview
Taiwan Beauty and Personal Care Products Market – Product Type Analysis
Taiwan Beauty and Personal Care Products Market – Price Range Analysis
Taiwan Beauty and Personal Care Products Market – Consumer Group Analysis
Taiwan Beauty and Personal Care Products Market – Key Pack Material Analysis
Taiwan Beauty and Personal Care Products Market – Distribution Channel Analysis
Company Shares Analysis
Alliance Pharma plc
Amorepacific Corporation
Amway Corporation
Beiersdorf AG
Best World International Ltd.
Chanel S.A.
Clarins SA
Colgate-Palmolive Company
Coty Inc.
…
Macroeconomic Data and Forecast
Research Methodology
Disclaimer

FIGURES AND TABLES
Table Taiwan Beauty and Personal Care Products Market 2020-2030
Chart Taiwan Beauty and Personal Care Products Market, Net Growth, 2020-2030
Chart Taiwan Beauty and Personal Care Products Market, Growth Rates, 2020-2030
Table Taiwan Beauty and Personal Care Products Market by Product Type, 2020-2030
Chart Taiwan Beauty and Personal Care Products Market by Product Type, CAGR Historic and Forecast, 2020-2030
Chart Taiwan Beauty and Personal Care Products Market by Product Type, 2020-2030
Table Taiwan Beauty and Personal Care Products Market by Price Range, 2020-2030
Chart Taiwan Beauty and Personal Care Products Market by Price Range, CAGR Historic and Forecast, 2020-2030
Chart Taiwan Beauty and Personal Care Products Market by Price Range, 2020-2030
Table Taiwan Beauty and Personal Care Products Market by Consumer Group, 2020-2030
Chart Taiwan Beauty and Personal Care Products Market by Consumer Group, CAGR Historic and Forecast, 2020-2030
Chart Taiwan Beauty and Personal Care Products Market by Consumer Group, 2020-2030
Table Taiwan Beauty and Personal Care Products Market by Key Pack Material, 2020-2030
Chart Taiwan Beauty and Personal Care Products Market by Key Pack Material, CAGR Historic and Forecast, 2020-2030
Chart Taiwan Beauty and Personal Care Products Market by Key Pack Material, 2020-2030
Table Taiwan Beauty and Personal Care Products Market by Distribution Channel, 2020-2030
Chart Taiwan Beauty and Personal Care Products Market by Distribution Channel, CAGR Historic and Forecast, 2020-2030
Chart Taiwan Beauty and Personal Care Products Market by Distribution Channel, 2020-2030
Table Taiwan Beauty and Personal Care Products Market Share (%), by Companies, 2020-2024
Chart Taiwan Beauty and Personal Care Products Market, by Companies, 2024
Table Taiwan Beauty and Personal Care Products Market Share (%), by Brands, 2020-2024
Chart Taiwan Beauty and Personal Care Products Market, by Brands, 2024
Table Taiwan – Population (Millions) and Forecast
Table Taiwan – Consumer Price Index (CPI) and Forecast
Table Taiwan – Gross Domestic Product and Forecast
Table Taiwan Beauty and Personal Care Products Market: Spend as a Proportion of GDP (%)
Table Taiwan Beauty and Personal Care Products Market: Consumption per Capita (Population)

Companies Mentioned

Alliance Pharma plc
Amorepacific Corporation
Amway Corporation
Beiersdorf AG
Best World International Ltd.
Chanel S.A.
Clarins SA
Colgate-Palmolive Company
Coty Inc.
DHC Corporation
Dr Jou Biotech Co., Ltd.
Edgewell Personal Care Brands LLC
FineToday Holdings Co., Ltd.
Haleon plc
High Ridge Brands Co.
Kao Corporation
Kelti Group
Kenvue Inc.
KOSE Corporation
LG Household & Health Care, Ltd.
L’Occitane International S.A.
L’Oreal S.A.
LVMH Moet Hennessy Louis Vuitton SA (LVMH)
Maywufa Company Ltd.
Natura & Co
Nice Group (AGV Products Corporation)
Nu Skin Enterprises, Inc.
Pierre Fabre S.A.
Pola Orbis Holdings Inc.
Prestige Consumer Healthcare, Inc.
Revlon, Inc.
Sebapharma GmbH & CO. KG
Shallop International Co., Ltd.
Shiseido Company, Limited
Taiyen Biotech Co., Ltd.
The Body Shop International Ltd.
The Estee Lauder Companies Inc.
The Procter & Gamble Company (P&G)
Unilever PLC
Yatsen Holding Limited