Indonesia’s beauty and personal care market is expected to expand from USD 10.1 billion in 2025 to USD 14.1 billion by 2030, reflecting a CAGR of 6.81%. Growth is driven primarily by the country’s young demographic profile, where personal image and self-presentation hold significant social value. This segment has shown a strong appetite for global beauty aesthetics, especially trends emphasizing healthy, glowing skin. However, a decline in purchasing power among middle-income households is prompting a shift toward more affordable mass-market products, reinforcing volume growth even as premium expansion stabilizes.
Social media remains central to shaping consumer preferences and accelerating product discovery. Platforms such as TikTok and Instagram have become primary channels for beauty education, in which creators offer tutorials, skin-routine demonstrations, and ingredient breakdowns that influence purchasing decisions. Influencer-driven content and viral product cycles have shortened the path from interest to purchase, strengthening brand accessibility and demand responsiveness. The digital environment has also facilitated rapid competitive turnover, enabling new and local brands to scale visibility alongside global players.
Aesthetic preferences in Indonesia are increasingly aligned with the global K-beauty movement, which emphasizes skin radiance, hydration, and daily sun protection. This shift has made sunscreen a staple product category and elevated demand for lightweight, barrier-supporting skincare. At the same time, consumers are becoming more ingredient-literate. Growing awareness of ceramides, niacinamide, retinols, and salicylic acid is fueling demand for functional and treatment-oriented formulations that promise visible improvements in skin health. Brands that can communicate clear efficacy and routine compatibility are best positioned to capture loyalty.
Convenience and multifunctionality are emerging as defining purchase criteria as consumers streamline their routines. Hybrid formats—such as makeup with skincare benefits or simplified multi-step products—provide both time efficiency and value, making them particularly appealing to urban consumers balancing busy schedules. These layered drivers—youth culture, social media amplification, ingredient education, and practical product innovation—continue to support steady market expansion, even as affordability remains a critical determinant shaping competitive positioning across price tiers.
The report offers a comprehensive analysis of the Indonesia beauty and personal care market, delivering detailed insights into market size, historical growth trends over the past six years, and forward-looking projections through 2030. It provides a granular breakdown of the market by product type, price range, consumer group, key pack material and distribution channel, highlighting key drivers, challenges, and opportunities shaping the industry.
Report Highlights
The report provides detailed Indonesia beauty and personal care market size data in IDR/USD from 2020 to 2030. The core dataset includes historical actuals for the overall market and its sub-segments, alongside forecasts, supplemented with CAGR for both historical and forecast periods. Segmentation covers product type, price range, consumer group, key pack material and distribution channel. By comparing historical and forecast growth rates, high-potential sub-segments can be clearly identified, offering quantitative support for strategic planning.
Beyond quantitative indicators, the report provides qualitative insights into emerging market dynamics. Drawing on expert interviews and macroeconomic context, it analyzes the underlying causes of market expansion and contraction. Evolving consumer preferences, and environmental regulations are examined as structural forces shaping the competitive landscape. The report also highlights fast-growing sub-segments and untapped innovation-driven opportunities across the value chain.
Furthermore, the report delivers a rigorous competitive assessment, tracking market share movements and brand performance among industry participants from 2020 to 2024. It highlights evolving competitive dynamics, consolidation trends, and granular share shifts, empowering stakeholders to benchmark performance and refine differentiation strategies. These evidence-based insights support targeted investment prioritization and long-term strategic planning.
Market Segmentation
The following outlines the segmentation of the Indonesia beauty and personal care market:
Product type – e.g., bath products, color cosmetics, deodorants, depilatory products, perfumes and fragrances, hair care products, men’s grooming products, oral care, skin care products, sun care products
Price range – e.g., premium products, mass products
Consumer group – e.g., baby/child, adult
Key pack material – e.g., flexible packaging, glass, metal, paper & board, rigid plastics
Distribution channel – e.g., beauty and personal care stores, convenience stores, direct selling, e-commerce, general merchandise stores, hair salons, hypermarkets, pharmacies, small grocery stores, supermarkets, others
Macroeconomic & Demographic Indicators
In addition to core market data, the report incorporates key socio-economic indicators that provide essential context for interpreting market dynamics. These include population trends, the Consumer Price Index (CPI), Gross Domestic Product (GDP), per capita consumption (expressed in USD), and consumer spending as a percentage of GDP. Together, these metrics offer a macroeconomic backdrop that enhances the strategic relevance of the market size figures, helping stakeholders better assess demand potential and long-term growth opportunities.
Competitive Landscape: Market Share Analysis
The report features market share data for leading players in the beauty and personal care sector in Indonesia, offering insights into competitive positioning, brand dominance, and consolidation trends. Key market participants include: Amorepacific Corporation, Beiersdorf AG, Godrej Group, Guangzhou Feimei Network Technology Co., Ltd., Guangzhou Jizhi Trading Co., Ltd., Guangzhou Oubo Cosmetic Co., Ltd., Haleon plc, Hebe Beauty Cosmetics Inc., Kao Corporation, Kenvue Inc., Kino Corporation, Lion Corporation, L’Oreal S.A., LVMH Moet Hennessy Louis Vuitton SA (LVMH), Mandom Corporation, Martha Tilaar Group, Orang Tua Group, Oriflame Cosmetics S.A., PT Beaute Haul Indonesia, PT Eka Jaya Internasional, PT Erha Clinic Indonesia, PT Kosmetika Cantik Indonesia, PT Originote Indonesia, PT Paragon Technology and Innovation, PT Suntome Wisdom Indonesia, PT Tempo Scan Pacific Tbk, PT Wings Surya, PT. Bina Karya Prima, PT. Penta Natural Kosmetindo, PT. Priskila Prima Makmur, PT. Vitapharm, PT. Wahana Kosmetika Indonesia, PZ Cussons Plc, Reckitt Benckiser Group plc (RB), Rohto Pharmaceutical Co., Ltd., The Body Shop International Ltd., The Estee Lauder Companies Inc., The Procter & Gamble Company (P&G), Unicharm Corporation, Unilever PLC, etc.
This report provides market share data for leading players in the overall beauty and personal care market, as well as in key segments including beauty and personal care products, bath products, color cosmetics, deodorants, perfumes and fragrances, hair care products, men’s grooming products, oral care, skin care products and sun care products.
Market share analysis covered in the report:
Indonesia beauty and personal care products market share
Indonesia bath products market share
Indonesia color cosmetics market share
Indonesia deodorants market share
Indonesia perfumes and fragrances market share
Indonesia hair care products market share
Indonesia men’s grooming products market share
Indonesia oral care market share
Indonesia skin care products market share
Indonesia sun care products market share
Why Choose This Report?
Access accurate and up-to-date market size data for the Indonesia beauty and personal care sector.
Obtain granular insights across key segments, including product type, price range, consumer group, key pack material and distribution channel.
Understand the underlying market dynamics through expert-driven analysis of growth drivers, barriers, and structural shifts.
Identify attractive investment areas by tracking fast-growing categories and emerging consumption patterns.
Evaluate the competitive landscape to support timing, positioning, and strategic decision-making.
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Deliverables Include
Professionally structured PDF report
Full EXCEL databook with year-by-year figures and multi-dimensional segmentation from 2020 to 2030
Table of Contents
TABLE OF CONTENTS
Key Findings
Market Segmentation
Market Overview
Indonesia Beauty and Personal Care Market – Product Type Analysis
Indonesia Beauty and Personal Care Market – Price Range Analysis
Indonesia Beauty and Personal Care Market – Consumer Group Analysis
Indonesia Beauty and Personal Care Market – Key Pack Material Analysis
Indonesia Beauty and Personal Care Market – Distribution Channel Analysis
Company Shares Analysis
Amorepacific Corporation
Beiersdorf AG
Godrej Group
Guangzhou Feimei Network Technology Co., Ltd.
Guangzhou Jizhi Trading Co., Ltd.
Guangzhou Oubo Cosmetic Co., Ltd.
Haleon plc
Hebe Beauty Cosmetics Inc.
Kao Corporation
…
Macroeconomic Data and Forecast
Research Methodology
Disclaimer
FIGURES AND TABLES
Table Indonesia Beauty and Personal Care Market 2020-2030
Chart Indonesia Beauty and Personal Care Market, Net Growth, 2020-2030
Chart Indonesia Beauty and Personal Care Market, Growth Rates, 2020-2030
Table Indonesia Beauty and Personal Care Market by Product Type, 2020-2030
Chart Indonesia Beauty and Personal Care Market by Product Type, CAGR Historic and Forecast, 2020-2030
Chart Indonesia Beauty and Personal Care Market by Product Type, 2020-2030
Table Indonesia Beauty and Personal Care Market by Price Range, 2020-2030
Chart Indonesia Beauty and Personal Care Market by Price Range, CAGR Historic and Forecast, 2020-2030
Chart Indonesia Beauty and Personal Care Market by Price Range, 2020-2030
Table Indonesia Beauty and Personal Care Market by Consumer Group, 2020-2030
Chart Indonesia Beauty and Personal Care Market by Consumer Group, CAGR Historic and Forecast, 2020-2030
Chart Indonesia Beauty and Personal Care Market by Consumer Group, 2020-2030
Table Indonesia Beauty and Personal Care Market by Key Pack Material, 2020-2030
Chart Indonesia Beauty and Personal Care Market by Key Pack Material, CAGR Historic and Forecast, 2020-2030
Chart Indonesia Beauty and Personal Care Market by Key Pack Material, 2020-2030
Table Indonesia Beauty and Personal Care Market by Distribution Channel, 2020-2030
Chart Indonesia Beauty and Personal Care Market by Distribution Channel, CAGR Historic and Forecast, 2020-2030
Chart Indonesia Beauty and Personal Care Market by Distribution Channel, 2020-2030
Table Indonesia Beauty and Personal Care Market Share (%), by Companies, 2020-2024
Chart Indonesia Beauty and Personal Care Market, by Companies, 2024
Table Indonesia Beauty and Personal Care Market Share (%), by Brands, 2020-2024
Chart Indonesia Beauty and Personal Care Market, by Brands, 2024
Table Indonesia – Population (Millions) and Forecast
Table Indonesia – Consumer Price Index (CPI) and Forecast
Table Indonesia – Gross Domestic Product and Forecast
Table Indonesia Beauty and Personal Care Market: Spend as a Proportion of GDP (%)
Table Indonesia Beauty and Personal Care Market: Consumption per Capita (Population)